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Posts Tagged ‘Market’

San Jose, California (PRWEB) March 05, 2012

Follow us on LinkedIn Furniture industry in the US, over the years, has exhibited a vibrant growth pattern, and factors such as consumer disposable income, construction activity, new housing starts and state of the economy primarily drive gains for the manufacturers of household furniture. Rising concept of outdoor living, particularly lavish outdoor living spaces, comfortable seating and elaborate lighting propel the market for Outdoor Furniture. The residential segment occupies a prominent position in the market, accounting for more than 90% share in the total demand for outdoor furniture. In general, fashion and trends in the home decorating segment and lifestyle trends including outdoor rooms, nesting and cocooning drive demand for outdoor furniture. Over the years, these factors have contributed significantly to the growth of the industry and have irreversibly changed the industrys landscape. In addition, demographic changes, housing sales, widespread adoption of Internet, outdoor renovation, and environmental concerns also boost the outdoor furniture market.

Competition in the outdoor furniture market has moved from the premium strata of the market to the mass-market level. Even the average households have graduated towards embracing outdoor furniture given the attractive returns earned on such an investment i.e. outdoor furnishing adds to the resale value of a home. With a growing number of customers taking cues from popular TV home makeover shows, advertising blitzes, and lifestyle magazines, awareness regarding outdoor furniture is on the rise. Widespread product/category awareness, as expected, is helping to bring about deeper market penetration and higher demand. The market largely governed by fashion trends, is currently focusing on neutral colors and simple designs for both outdoor and indoor furniture, with the luxurious, elegant look combined with comfort being the new buzzword.

Consumers of yesteryears had limited choices over style, color, design and material, which were limited mainly to wrought iron furniture, wood, and plastic. Among materials, consumer preference for Metal garden furniture continues to grow at a steady pace as it imparts a classy and traditional touch to the outdoor furniture. In particular, aluminum spearheads the US outdoor furniture market, known for its strength, lightweight, non-rusting and durability features. The metal outdoor furniture dominates over the other material types, commanding the largest chunk of the market. The segment buoyed by slew of product innovations, new designs, and improved quality is also slated to surge ahead at the strongest CAGR of 6.2% through 2017. The evergreen popularity of the Wicker/rattan furniture runs steady even today, despite its being the oldest in terms of material choice. Use of wicker in patio furniture has long been cherished for its unsurpassable elegance as well as elaborate and fine design. Additionally, the exotic look of a rattan furniture combined with its eco-friendly, natural and sustainable attributes lead to wider market acceptance.

Technology and material innovations, of late, have provided consumers a wider choice of outdoor furniture types. High quality outdoor furniture at competitive prices is the trend of today, and the market in the upcoming years is expected to be swamped by new product innovation, and sophisticated styles designed to gratify even the most critical, fashion conscious homeowner. The US market is inundated with mind-boggling varieties of outdoor furniture, given the fact that product innovation plays a crucial role in keeping consumer enthusiasm alive and aflame, primarily because outdoor furniture is looked upon more as a style statement than a basic necessity. Affluent households consider outdoor furniture as a symbolic representation of their wealth, affluence and social status in the community, and in this regard increasingly opt for high-end alternatives.

Key players profiled in the report include Agio International Ltd., Brown Jordan, Casual Living, Gibraltar Furniture, Grosfillex North America, Homecrest Industries, Inc., Kingsley-Bate, Ltd., Lloyd Flanders Industries, Inc., and Meadowcraft, Inc., among others.

The research report titled Outdoor Furniture: A US Market Report announced by Global Industry Analysts Inc., provides a comprehensive review of the furniture market, impact of recession, current market trends, key growth drivers, recent industry activity, and profiles of major/niche global market participants. The report provides annual sales estimates and projections for the years 2009 through 2017 in value (US$ ) terms for the United States market. Key furniture materials analyzed include, Metal, Plastic/Resin, Wicker/Rattan, Wood and Others. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Outdoor_Furniture_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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Las Vegas, NV (PRWEB) March 05, 2012

SKY Las Vegas condos for sale have seen both an increase in demand and sales price and over the last 12-months. According to LasVegasRealEstate.org inventory has shrunk due to savvy all-cash buyers with less then 20 units currently available. Las Vegas real estate values are at 20-year lows and the price-to-rent ratio on Las Vegas homes is currently ranked #1 in America with CNNMoney, MarketWatch and Inman News all mentioning Las Vegas as the city to buy.

Ashley McCormick with Realty One, Nevada’s number one Las Vegas real estate company, says that buyers and investors buying now may be getting in at the most opportune time. Over the last 6 months some Las Vegas luxury condos communities have seen what may have been the bottom of the market with prices starting to rise. McCormick notes the financial strength and stability that these all-cash buyers have brought to high rise communities such as SKY.

SKY is a 45-story luxury high rise with 409 units from one bedroom suites starting at just $ 140K, to premium three-story Las Vegas Penthouses with rooftop garden patios up to $ 4 Million. SKY is located on the world famous Las Vegas strip with immediate access to world-class shopping, dining and entertainment venues. McCormick says the popularity in SKY condos for sale is due to the recreation area and amenities.

SKY Las Vegas condos include access to over an acre of pool and garden space complete with putting green, outdoor fire pit, barbeque area, and dog run. Indoor amenities include a social room overlooking the Las Vegas Strip, a spa and fitness center, business center with private meeting room, private screening room, billiard room with bar, valet parking, concierge services and state-of-the-art security.

The luxury condos Las Vegas high rise market has over twenty communities that are located near the Las Vegas strip or Summerlin, with essential living, scenic mountains, exhilarating nightlife and exceptional views that separate Las Vegas from other high rise communities around the world. 1 out of 10 properties sold in Las Vegas is currently an out-of-state or foreign investor who has done their research and found Vegas to be the best investment. Further information about Las Vegas high rise condos for sale or investing in Las Vegas Real Estate can be acquired by contacting Ashley McCormick direct at 1-702-523-0916 or search available properties online at http://www.LasVegasRealEstate.org

Los Angeles, CA (PRWEB) March 07, 2012

Today, Luxury Real Estate duo, Cristie St. James and Markus Canter of ST JAMES + CANTER at Prudential CA Realty Beverly Hills, announced the new listing of a coveted A. Quincy Jones designed home located in a prime Beverly Hills location. A. Quincy Jones was a Los Angeles-based architect known for his innovate, modernist designs which have become staples in Palm Springs, Palo Alto, Bel Air, Beverly Hills and other prominent areas of Southern California. More recently, actress, Jennifer Anniston purchased an A. Quincy Jones designed Bel Air mansion and vineyard for $ 20.97 million.

Listing agent, Markus Canter describes the Beverly Hills residence as “an ultimate example of the Purity, Harmony, and Elegance of A. Quincy Jones’ architecture and the mastery of his use of natural light, design, space, and environment.”. The Beverly Hills estate, located on more than 35,000 sq ft of lot, is hidden away from the public eye with the home located up a long, private, gated driveway. Outside the home rests the tranquil entry courtyard and sparkling water fountain. Upon entering the the dynamic Post-And-Beam, modernist residence, you will be pleasantly surprised by the massive large-scale open floor plan with dramatic 18 soaring ceilings, sunken living room, and walls of glass that look out to the park-like manicured, landscaped grounds and pool. With five bedrooms, five bathrooms, and a three car garage this Architectural Digest Quality Home is a once in a lifetime opportunity. The 5,200 sq ft Beverly Hills residence (920 Foothill DR. Beverly Hills, CA 90210) is listed at $ 6,499,000. More information about this property can be found at http://www.920foothilldrive.com.

About ST JAMES + CANTER

ST JAMES + CANTER is one of the most significant top producing luxury residential real estate teams in Los Angeles consistently ranked among the top 1% in annual gross sales nationwide. With nearly 25 years of experience and extensive knowledge, they have gained the reputation of being among the elite leaders in the representation of Buyers and Sellers of Luxury Estates, Architectural Properties, and High-End Luxury Condominiums in Los Angeles specializing in Beverly Hills, Bel Air, Sunset Strip, West Hollywood, & Hollywood Hills.

(PRWEB UK) 25 March 2012

Oak Furniture King today announced the launch of the new website on Twitter. Managing Director Khaled Ullah was quoted saying We are very excited about the launch of our new website; we feel our 100% Solid Oak products at our prices will make us a real contender in the marketplace. Many people dont realise that our competitors use MDF, veneers and chipboard, we will only sell 100% Oak at prices people can afford.

The new line or products launched by OakfurnitureKing.co.uk has positioned itself in the market as a leading in quality at affordable prices as standard. The new product range includes the Boston range of oak beds and bedside tables. In total the company has 4 new ranges of solid oak products. Further announcements are expected later this week into the other 3 ranges available. Announcements are planned to be announced on PR Web and Twitter.

Oak Furniture Kings SEO Consultant explains With products of such quality as Oak Furniture Kings, ensuring people can find your website is incredibly important, otherwise you will struggle to make sales in a market place as competitive as online furniture. Getting Oak Furniture Kings website onto the first page of Google for the phrase Oak Furniture is our first priority.

OakFurnitureKing.co.uk is an online UK retailer; with 30 days until the launch of a new ecommerce website the company are using twitter as its social network of choice to make announcements and offers to the general public. Twitter has over 175 million users, its simple to use and the interface is ideal for businesses to quickly and easily communicate to the masses.

Oak Furniture King Managing Director Khalled Ullah is an experienced furniture retailer. In 2011 Oak Furniture King was set up as a new venture with the aim of becoming the UKs leading online retailer of Oak Furniture online.

Miramar Beach, Florida (PRWEB) March 13, 2012

Business is picking up in the Florida vacation rental market, and 2012 is shaping up to be a banner year for the industry. After enduring the combined effect of the economic downturn in 2009 and the Gulf Coast oil spill in 2010, the Florida panhandle welcomed vacation visitors back to the beaches in 2011, and indications are that the recovery will expand in 2012. Seascape Golf Beach & Tennis Resort on the Emerald Coast is a prime example of a destination resort experiencing a surge of returning vacationers eager to enjoy some of the most beautiful beaches in the world.

Spring and summer rental reservations are on a pace to surpass bookings for the last several years according to Corey Williams, Rental Director for Seascape Resort. All indications are that 2012 will mark a return to the days when peak season weeks routinely sell out and visitors make reservations well in advance to secure their favorite accommodations.

Many visitors for whom a summer beach vacation is an annual ritual may not have made their beach trip for the last few years. With the realization that the beaches are as beautiful as ever, the water is crystal clear and the seafood is fresh and delicious, vacationers are returning to the Gulf Coast in record numbers. With over 2000 feet of beaches and onsite amenities including golf and tennis, Seascape Resort is the destination of choice for many of these visitors.

We look forward to the opportunity to welcome back to Seascape Resort so many of our loyal customers and to help them experience the perfect beach vacation in 2012 says Jay Nettles, General Manager of Seascape Resort.

About Seascape Resort

Located in Miramar Beach, Florida Seascape Resort has been a premiere destination resort for over 35 years. Seascape is a 300 acre full-service resort featuring 2000 feet of pristine sugar-white sand beaches and offering exclusive onsite amenities including golf, tennis, swimming pools, water sports, bike rentals, and the world-famous Whales Tail Beach Bar & Grill.

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For more information please call 800-874-9106 or visit http://www.seascape-resort.com.

Houston, TX (PRWEB) March 12, 2012

Texas Electricity Ratings, a consumer advocacy and eCommerce website, has been helping to educate Texas consumers for years about how to best navigate the Texas electricity market and explain how big market changes effect everyday consumers. Their latest contribution, titled “ERCOT Price Market Cap Changes Appear Politically Motivated,” examines the recent announcement by Donna Nelson and the Public Utilities Commission of Texas that they will explore increasing the market price cap on electricity on July 1st of 2012.

In addition to one cap increase this July, the Public Utilities Commission of Texas would also seek additional cap increases over a period of years until the cap reaches seven thousand five hundred dollars, more than double the current market cap of three thousand dollars.

As Texas Electricity Ratings explains, the move to raise the market cap is intended to draw new investments in energy generation plants to the state of Texas. Unlike regulated utilities, the Texas deregulated electricity market requires that new power generation come from private investment as opposed to public funds. The population of Texas has been and continues to increase rapidly and new generation plants will be needed in just a few years to meet the basic day-to-day electricity requirements of the state. With natural gas prices at all-time lows, new investment in generation has been at a relative standstill in Texas because new plants might not return desired levels of profit. Raising the market cap is a strategy that might convince investors to risk building new generation in Texas.

However, as Texas Electricity Ratings illustrates in their findings, raising the market cap doesn’t ensure any new investment in generation. But it will guarantee higher prices for customers and increased risks for retail electricity providers as well as the energy generation plants themselves. There are also reasons to question the proposed timing of raising the market cap on July 1st and why that date might be politically motivated.

About Texas Electricity Ratings:

Founded in 2009, Texas Electricity Ratings is a shopping and consumer advocacy website that seeks to help Texans navigate the often confusing Texas deregulated electricity market. Texas Electricity Ratings seeks to educate and inform consumers about the options that exist in the deregulated marketplace through blog posts and consumer awareness programs on the internet. Additionally, consumers can visit http://www.TexasElectricityRatings.com to shop and compare electricity plans, leave reviews of their own experiences with various retail electricity providers, and research the comments left by other consumers to help customers find the best electricity provider for their needs. At Texas Electricity Ratings, when customers rate, everyone wins.

San Jose, California (PRWEB) March 13, 2012

Follow us on LinkedIn Biolubricants include lubricants with biodegradable properties and which are non-toxic for human as well as aquatic environments. Biolubricants can be produced from vegetable oil or synthetic esters produced from modified renewal oils or mineral oil-based products. The industry has been gaining in significance supported by research studies that indicate that use of biolubricants can reduce emission of greenhouse gases by more than half, and also reduce two-thirds of energy consumption as compared to petroleum-derived lubricants. Coupled with the fact that 30% of conventional lubes accumulate in the environment as residual wastes, biolubricants are gradually replacing non-biodegradable fossil-based lubricants. Conventional lubricants such as hydraulic oils, machinery oils and industrial oils are discharged into water bodies such as seas, rivers every year. This results in groundwater pollution which in turn adversely affects growth of plantation and other natural vegetation. Industrial applications of biolubricants are still in nascent stage with tremendous scope for expansion.

Developed economies like North America and Europe are spearheading innovation in utilizing renewable energy sources as replacement for fossil fuels, given that the focus on immediate intervention in addressing climate change is stronger in these countries. Also, government forces driving bio-based alternatives are higher in these countries. Utilized in a wide range of applications, demand for lubricating oils has and will continue to be strong, especially in highly industrialized and motorized regions like Western Europe and North America. Under such a scenario, growing demand for environmentally-compatible lubricants bodes well for the future of bio-lubricants.

The European debt crisis is posing some systemic concerns for the biolubricants market. The impact of a possible euro zone recession on the base oils & lubricants industry can trickle down into the biolubricants industry, largely in the form of erosion in customers buying confidence which will acutely impact premium priced products. Biolubricants, on an average, is more expensive than classical/standard lubricants. With primary applications of biolubricants centering on industrial/agricultural machinery and automobiles, demand/consumption patterns remains sensitive to manufacturing/engineering activities and industrial production. EUs industrial sentiment currently vacillates between hope and concerns. Manufacturing production which continued to recover from 2010 through 2011 is expected to continue into the year 2012. For instance, in Germany industrial/manufacturing output is holding well as indicated by the countrys yet strong export market, a key reason for the countrys superior handling of its debt crisis in comparison with Greece, Portugal, Spain and Italy. Immediate hurdles, such as, credit restriction, consumer indecisiveness, fears of slowing vehicle sales, high labor costs, is however making the automobile industry nervous over the play out of the sovereign debt crisis drama.

Amidst the ongoing political wrangling over debt ceiling in the debt ridden European economies, the financial future remains largely uncertain thus fuelling concerns over the continued availability of government and private funds for small and medium enterprises (SMEs) engaged in developing innovative new biolubricants. Given the yet evolving and developing nature of the biolubricants industry continuous injection of funds is a necessity in developing production processes, innovating newer methods for raw materials refining and product formulation, and research in evaluating the efficiency of newer processes with traditional petrochemical bases. Transition towards commercialization therefore requires ample flow of funds. This thereby makes the industry capital intensive and dependent on the financial health of the broader economy, which in turn dictates the governments willingness to support and subsidize capital intensive industries.

Bearish market sentiments indicate that an escalation in the euro crisis and possible adoption of austerity measures could push up the cost of capital, impacting players in the biolubricants industry. However, not all is alarmist thinking, despite the overshadowing concerns, guarded optimism prevails over the financial bailout strategies designed to restore market confidence. Germanys relative resilience in handling the euro zone crisis is helping strengthen confidence levels. Market participants additionally remain bullish and secure in the belief that despite the credit rationing expected to be adopted by governments to balance their countries debt to GDP growth ratios, capital will continue to be funneled towards technology intensive, green & environmentally friendly products/services at the expense of traditional industries/manufacturers.

As stated by the new market research report on Biolubricants, North America is the fastest growing market for lubricants with a projected CAGR of 7.1% over the analysis period. Future growth in the industry will depend upon the development of new bases and additives and successful eco-labeling of the materials and creation of a sophisticated supply chain for the same. In addition, breakthroughs in the use of vegetable oil byproducts in biolubricant production can help bring down costs of production helping the industry to compete more favorably with traditional lubricants. By product type, soybean-based lubricants are expected to witness growth on account of factors such as environmental benefits, performance-based advantages and favorable cost-benefit matrix. As an emerging form of raw material in producing biodegradable lubricants, soybean will face tough competition from other types of vegetable oils as well as synthetic lubricants. Also rising in popularity is biodegradable palm-oil based fluids in formulating lubricants. Palm oil can be suitably used as a lubricant due to characteristics such as modest thermal-oxidative stability and the ability to remain fluid during cold temperatures.

Major players in the marketplace include BP Plc, BP Lubricants USA, Inc., Chevron Corporation, Cargill, Incorporated, ExxonMobil Corporation, Esso S.A.F, Eurol BV, Fuchs Petrolub AG, Miller Oils Ltd., Falcon Lubricants Ltd., Neatsfoot Oil Refineries Corporation, Panolin AG, Renewable Lubricants Inc., Suncor Energy Inc., Statoil Lubricants, Total S.A., Valvoline and Welch Holme & Clark Co Inc., among others.

The research report titled Biolubricants: A North American and European Market Report announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, market drivers, trends & issues, product analysis, regulatory environment, product innovations, recent industry activity and profiles of market players worldwide. Market estimates and projections are provided both in volume (tonnes) and value (US$ ) for North America and Europe. Market analytics for the North American market are provided for product segments including Bio 2 Cycle Engine Oils, Chainsaw Oil, Concrete Release Agents, Gear Oils, Greases, Hydraulic Fluids and Metal Working Fluids. Product segments analyzed for the European market include Chainsaw Oils, Concrete Release Agent, Hydraulic Fluids, and Niche Oils (Cutting Oils, Greases, Two-stroke Engine Oils and Others).

For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Biolubricants_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries

(PRWEB) January 11, 2012

E-retailer DefySupply.com has expanded its product line once again. Known as a leader in the online furniture market, DefySupply.com, has recently begun offering a new line of area rugs. Long a popular destination for all types of home and business furniture from sofas and sectionals to bar stools and dining sets, DefySupply.com has spent the last several months developing partnerships with some of the worlds leading producers of rugs. As a result, their customers will now be able to purchase hundreds of rugs direct from manufacturers in a wide variety of colors and styles.

The addition of area rugs is yet another opportunity to offer its customers a top quality product at an exceptional value according to DefySupply.com founder and President. Area rugs are a logical complement to many of our existing products. Were very excited about the relationships weve created with these rug manufacturers and most importantly to pass on the savings to our customers, Gensler said.

Always seeking to save consumers money, DefySupply.com is constantly looking for new industries to break into. Rugs were one item that we identified early on as something that consumers typically overpay for, but dont have to explained Gensler, Currently, there are over 200 rugs available on DefySupply.com, all of them at a fraction of the price found elsewhere, and this number is likely to continue growing.

About DefySupply

Minneapolis-based DefySupply is a Web-based company that sells all types of residential and commercial furniture at rock-bottom manufacturer’s prices, direct to business customers and consumers. Through a unique relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. To learn more about DefySupply, its products or mission, please visit http://www.defysupply.com.

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Vista, CA (PRWEB) December 29, 2011

World Buyers Wholesale Gifts & Home Decor is pleased to announce the opening of their new Showroom at the California Market Center (CMC) in Los Angeles California. Located at 110 E 9th Street at Main Street, on the 12 floor in showroom C1201. The addition of this showroom completes four venues in the industrys largest and most popular settings. Debuting with the Cal Mart’s January 2012 Gift & Home Show from the 17th thru the 23rd, World Buyers will be showcasing their new product lines for the 2012 buying season.

New and expanded lines now include more home decor selections in many popular categories. New additions include large wall mirrors and clocks, wall art, jeweled photo frames and ceramics to name a few. Buyers and merchandisers can now select from larger decor pieces like tables, room screens and display shelving. Of course, popular lines like butterfly garlands, paperweights, fashion, candles, lanterns, ethnic items remain with best sellers and new options.

World Buyers Wholesale Gifts has had a presence at the L.A. Mart in Los Angeles California for sixteen years. The showroom houses its complete line of over 50 categories and year after year remains increasingly popular with not only gift and home decor buyers, but also with interior designers, event planners and merchandisers.

Both venues offer convenient parking and are located just blocks from the Staples Center offering dining, shopping, events and popular hotels making a stay during show seasons fun and relaxing. Shuttles drive buyers to and from Cal Mart and LA Mart for ultimate buying convenience.

Serving buyers in the southern and eastern part of the country and including many international buyers, is their showroom in Atlanta Georgia located at 240 Peachtree Street NW, Building 2, Suite 1027C. World Buyers has had a presence at this large complex going on six years. In the heart of downtown Atlanta and also conveniently located among fine restaurants, shopping and hotels.

Yet another showroom is housed at the Anne McGilvray Showrooms in Dallas Texas. Located at the Anne McGilvray Showplace, 2332 Valdina Street in Dallas. The McGilvary Showrooms also provide shuttles to other area venues during seasonal show dates.

World Buyers showrooms continue their popularity among buyers of wholesale gifts due to their eclectic wholesale gifts selections from traditional, kitsch, contemporary and vintage. Additionally fashion accessories like jewelry, scarves, handbags and hats are favorite sellers for retail consumers. “We’re very excited about the addition of the California Market Center Showroom. Especially since the January show will b the first preview of hundreds of new products.”

World Buyers also has several thousand products online at http://www.worldbuyers.com. Eligible wholesale buyers can easily register to gain access to purchase online. Simply follow the instructions on their registration page and approval is ususally within 24 hours.

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Cleveland, OH (PRWEB) February 23, 2011

Great Day Improvements, LLC announces the launch of a new integrated marketing campaign for Patio Enclosures brand sunrooms. The campaign, titled “Don’t Just Renovate Your Home. Rejuvenate Your Life, was developed in collaboration with advertising agency Source Communications, based in Hackensack, N.J.

The rejuvenation campaign highlights the emotional benefits Patio Enclosures sunrooms provide a customer.

Our customers tell us their new sunroom does more than just add living space. It gives them their own sanctuary, a retreat for themselves and their families, says Lisa Schechterman, Vice President, Marketing, for Patio Enclosures. The new advertising campaign captures this feeling and highlights how a Patio Enclosures sunroom allows customers to experience the beauty of the outdoors from inside their home throughout the year.

People seeking to add a patio enclosure or sunroom to their home are looking for a visual sanctuary, Schechterman continues. A sunroom changes the way nature and sunlight fill their living space, transforming their mood and home.

The campaign introduces several new key elements. The famous Patio Enclosures jingle has been refreshed with a warm, exciting sound and new lyrics. The uplifting new song, Home Sweet Home, communicates the joys and good feelings customers get in their home. The song closes with the updated, but familiar, The one and only Patio Enclosures tag line.

The new Patio Enclosures jingle captures the sense of rejuvenation and inspires listeners to reflect on what it feels like to be in their home sweet home, Schechterman says.

Patio Enclosures has also updated its logo. The redesigned logo, modernized with new colors and a bright sun to create a fresh look and appeal, encompasses the brands rejuvenation theme.

The Patio Enclosures campaign will launch in 10 major markets: Albany, N.Y., Buffalo, N.Y., Boston, Chicago, Indianapolis, Minneapolis, Cleveland, Pittsburgh, Philadelphia and New Jersey. It consists of radio, newspaper, Internet and direct mail.

To help celebrate the launch of the new campaign, a free upgrade to double-pane glass will be offered to anyone installing a new Patio Enclosures sunroom this spring.

About Patio Enclosures:

The Patio Enclosures brand was created in 1966 in Independence, Ohio. Great Day Improvements, LLC, acquired the brand in January 2011. The brand encompasses sunrooms and solariums sold throughout the United States through company stores, franchises and dealers. In addition, Patio Enclosures is a Durasol Awnings TM dealer and offers blinds, shades, furniture and other sunroom accessories. For more information, visit http://www.patioenc.com.

About Great Day Improvements, LLC:

Established in 2010, Great Day Improvements, LLC, is a private-equity firm in Cleveland that invests in the commercial and residential improvements industry. Affiliates of the company include Central Aluminum Co. and First Nations Mortgage Co. The equity partners have considerable experience structuring, financing and closing transactions, as well as actively overseeing their investments. The partners have sourced and led more than two dozen transactions including restructurings, plant relocations and business planning and implementation. The firms proven track record of accomplishment is based on investment in companies with positive, long-standing reputations.

Contact:

Lisa Schechterman, VP Marketing

(330) 468-0700, ext. 12246

Lisa(dot)Schecht(at)patioenc(dot)com

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